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Privacy Policy

Updated 20th May 2018

1. Who are you and what is this Privacy Policy about?

Mind Candy Ltd is a UK family entertainment company that creates extraordinary brands with online games at their heart. We know that you care about how your Personal Information is used and shared and we care about that too.

From the 25th May 2018, new European data protection laws known as the General Data Protection Regulation (GDPR) comes into effect. It is a comprehensive European data protection law that provides greater data rights for individuals which benefits all our users.Our Privacy Policy tells you how we look after, use and share the Personal Information that we collect from you and also how you can manage your consent; as well as action your rights. Please read this carefully. Unless we tell you or you agree, we do not share your Personal Information with anyone.

When you use any of our Services, you are agreeing to our Privacy Policy, but using the tools laid out in this policy you can manage your consent at any time.

2. How do you protect my Personal Information?

We are serious about guarding the security of your Personal Information and use a secure server to store your Personal Information. However, like everyone else, we cannot guarantee complete security. We use industry standard organisational and technical security measures to protect your data against unauthorised disclosure or processing.

Where you are required to choose a password for your account, you are responsible for keeping that password confidential. This means you should limit access to your computer or device and sign off after you have finished accessing your account. If you think someone has access to your password or unauthorised access to your account, please inform us immediately at [email protected].

We are not responsible for the misuse of your account or information where you have not kept your password confidential or not reported a breach of security.

3. What information do you collect about me?

Information you give us (Submitted Information): You may give us information when you buy Petlandia products, register with us, log into our Services, fill in forms, contact us by email, provide feedback and enter our competitions or promotions. This may include:

  • your name
  • your email address
  • your telephone number
  • your address
  • your user name
  • your gender
  • your location
  • your personal message
  • Depending on your privacy settings, we may also receive information from social networks you choose to connect with via our Services, e.g. your profile information from Facebook. If you buy something from us, we may need your address and payment information.

    You may choose whether or not to give some information to us. However, not providing certain information may mean you cannot enjoy all or parts of our services.

    Information that is automatically collected: Whenever you interact with our Services, we automatically record information from your browser or device. This may include:
    • your IP address,
    • your session ID
    • your device information (e.g. device type/model), and mobile operating system version;
    • your visits to our sites, your activity on our Services, including traffic data and cookie information (Log Information); and
    • some of our Services may use location information transmitted from your device (where you have set your device settings to allow this) (Location Information).

    4. How will you use the information about me?

    We use the information held about you to make our Services the best possible experience for you. For instance, we may use your information to:

    Submitted Information:
    • customise the Services you choose to receive
    • allow you to connect with your friends on the social networks that you choose to connect through
    • carry out our obligations to you, such as delivering any services or physical products that you have bought
    • manage your account and respond to your queries
    • contact you with important service announcements
    • if you agree, contact you about other Services and products from Mind Candy that we think may be of interest to you
    • if you agree, contact you with advertising from other businesses
    Device Information:
    • optimise and present the Services in the most effective manner for your device and operating system
    • carry out research and analysis, training and quality assurance
    Log Information:
    • maintain, protect and improve our Services
    • carry out research and analysis, training and quality assurance
    Location Information:
    • We only use location information in a way that is necessary to provide the Services and deliver the products that you want. If you have not allowed your location information to be sent, then location information will not be sent. We may use your location in broad segments such as country.
    We may also use any of this information to meet our legal and regulatory obligations and protect our legitimate interests.

    5. To whom will you disclose my Personal Information?

    Mind Candy will not share your Personal Information for marketing purposes with companies outside the Mind Candy group of companies, unless you have given us permission to do so.

    However, we may share your information in the following ways:

    • We may share your Personal Information, where appropriate, with any member of our group of companies
    • We work with trusted partners to perform tasks on our behalf and we may need to disclose your Personal Information for them to provide services or deliver products to you. However, these companies are bound by confidentiality obligations and do not have any independent right to use your Personal Information beyond what is necessary to assist us. For example if you are purchasing a product on our print partners need your delivery details
    • When the law requires us to disclose your information, we will comply
    • When we need to enforce our Terms of Service, investigate fraud, reduce credit risk, exercise our legal rights or defend against legal claims
    • When it is necessary for the protection of a person’s wellbeing or property and when obtaining your prior consent is difficult
    • If there is a change in the ownership of Mind Candy or any of its assets, we may disclose Personal Information to the new or prospective investor. If we do so, we will notify you before your Personal Information becomes subject to a different privacy policy
    Mind Candy may display targeted advertisements based on anonymised information, personally identifiable information or information you make publicly available, except for users within the EEA(EU) where we will seek consent to use personally identifiable information. This consent can be managed at anytime using the consent manager in section 11) What are cookies? or within the settings of your device or within our apps. No Personal Information will be provided to the advertiser directly by Mind Candy when you interact with or view a targeted advertisement.

    However, by interacting with or viewing an advertisement you are consenting to the possibility that the advertiser will collect data from you and/or make the assumption that you meet the targeting criteria used to display the advertisement.

    6. Services we use

    Mind Candy, like many other website and app operators, uses analytics to analyze our users to improve the performance and quality of our online services. The third-party service providers performing these services on our behalf, are listed below:
    • Google Analytics
    • Facebook Analytics
    • We may also engage other third parties to perform services in connection with the operation of our websites and apps . Each of these third parties is contractually obliged to protect the security of any information we share with them, and limited in their use of the information to the services being provided solely to Mind Candy.

    • Amazon (AWS): Website hosting
    • Internet service provider (ISPs): Your IP address is shared with ISPs to ensure legal or regulatory compliance.
    • HotJar: Analytics & Feedback
    • Autopilot: Marketing emails & website popup messages
    • Delighted: Online surveys
    • Formstack: Competition entries
    • Mailchimp: Marketing emails
    • Salesforce Desk: Customer service platform

    7. Will I receive marketing information from you?

    We would like to send you information about our Services and products that may be of interest to you. If you don’t like this, we are happy to stop at any time. Just click on the ‘unsubscribe’ link provided or contact us at [email protected].

    8. How do I access or change my Personal Information?

    If you want to see, or change, your Personal Information, go to ‘my profile’ or your account settings or contact us at [email protected]. Please note that certain information cannot be changed once you have entered it. For instance, there should be no reason for a user to change their date of birth, if inputted. This is to discourage users from engaging in unlawful activities.

    In certain jurisdictions, you may be entitled to request access to Personal Information we hold, by writing to us at [email protected] or at our postal address (see below).

    9. How long do you keep my Personal Information for? How can I delete it?

    We store your Personal Information for as long as your account is active and for as long as is required solely for our business purposes. Data older than two years will be removed or anonymised. Web server logs are deleted after 30 days.

    If you wish to delete an account, you can do so by following instructions within the relevant Service, and/or by contacting [email protected]. If you wish to delete the Personal Information that we hold on you, you may do so by contacting us at [email protected]. When you do this, we will deactivate your account and/or delete or anonymise (which means you cannot be identified from the information) relevant Personal Information, unless we have to retain it for legal reasons.

    10. Your right to object / Right to be forgotten

    You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests.

    You also have the right to have your personal information erased (the “right to be forgotten”)

    Please contact us at [email protected]

    11. What are cookies? Do you use cookies?

    We may also place cookies on your device if you click on our advertisements within/outside our Services. These cookies help us in a number of ways, including allowing us to audit the effectiveness of our advertising and for content and advertising personalisation. Our advertising partners may also transmit cookies to your computer or device, e.g. when you click on advertisements that appear on our Services. Our Privacy Policy does not cover the use of cookies by third parties. Please read their privacy policies for more information.

    You can manage your consent of cookies on our websites by clicking on the Cookie Settings button on the bottom of our webpages.

    If you would like to know more about cookies, visit

    12. Where is my Personal Information?

    We currently do not transfer your Personal Information outside of the European Economic Area. If we do in future, we will ensure that we do so in accordance with this Privacy Policy, including ensuring that we put in place the legally required adequate level of protection.

    13. Does this Privacy Policy apply to services, apps or websites provided by other companies?

    Our Services may contain links to other apps or websites. Our Privacy Policy applies only to how Mind Candy uses your Personal Information. If you disclose your Personal Information to other companies, they are responsible for their use of your information.

    14. Changes to our Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of such changes by posting an announcement on our Service. You are bound by any changes to our Privacy Policy when you use our Service after you are notified of these changes.

    15. How do I contact you?

    Please contact us if you have any questions about information we hold about you or about our Privacy Policy:

    • Send an email to [email protected]
    • Write to us at Mind Candy Limited, 4th Floor Bonhill Building, 15 Bonhill Street, London EC2A 4DN, United Kingdom

    16. What does it mean?

    ‘Personal Information’ means anything that can be used to identify you, including information you give to us when you register and anything that we collect as you use our Services.

    “Service” or “Services” means the products and services provided by Mind Candy, including our physical products, online games, applications, mobile applications, our websites and any other online, offline and/or mobile products and services on or via any platform or technology.