Petlandia personalised story books work with us job banner

Unique Opportunity: Social Petworking Coach

This is a global role, for which applicants from any country are welcome.


Do you have what it takes to help us nurture the next generation of pet online celebrities and social media millionaires?

We ask because ...

  • Some one in six pet-owners now has a social media profile for their pet.
  • The most successful such pets earn $£ millions a year.
  • Many adoring pet-owners want advice on helping their pet do the same.

A unique opportunity has therefore arisen to join our team as our first Social Petworking Coach – or, social media coach for pets and their owners.

Responsibilities will include providing coaching, mentoring, training and advice, including via boot-camps, webinars and a variety of online content.

While our office is in central London, this is a global role, for which applicants from any country are welcome and the successful candidate may work remotely.


About The Company And Role

At Petlandia (www.petlandia.com), our mission is to make your pet a star. We do this in various ways, including by letting you make your pet the star of a personalised adventure book.

But we are also aware that a growing number of our customers would now like to go further and learn how to make their pets into online influencers, if not social media stars with fan-bases to match.

We are therefore creating a new role for someone to lay the foundations for what could become the world’s first fame school for pets.

The successful candidate will join our team as – the world’s – first specialist social media coach for pets and their owners.

Petlandia is a part of Mind Candy, a company best known for its flagship brand, Moshi Monsters, with over 100 million registered users worldwide.

As a leading entertainment firm, we stay constantly abreast of the latest online trends – and judge that the accelerating pace of growth in this burgeoning area now demands someone with a specialist focus and expertise.

The successful candidate should be able to demonstrate a passion for pets, including knowledge of online celebrity pets, combined with cutting-edge expertise in social media and an understanding of the commercial opportunities that it offers.


Responsibilities are likely to include:

  • Running boot-camps for interested pet-owners.
  • Providing online training – including webinars for a global audience.
  • Creating blog-posts, videos and other online content.
  • Devising best practice materials and strategies to form ‘The Petlandia Path to Petworking Success'.
  • Availability for private, one-to-one consultations for potential VIP clients.
  • Acting as a media spokesperson.

The successful candidate will need to provide pet-owners with coaching, training and advice on subjects including:

  • Core social media skills: what to post and when
  • Maintaining pet welfare/ wellbeing, online and off: ensuring pets are happy, safe and supported.
  • Picking the right “online name” for your pet to adopt.
  • Growing your pet’s fan-base.
  • Hashtag rules.
  • Sparking conversation between pet accounts.
  • Perfecting the science of the ultimate blep.
  • Photography: what works best on Instagram, Facebook, Twitter, Snapchat?
  • How to produce quality content, to recruit and engage readers.
  • Monetising your following, via partnerships, sponsorships, branded merchandise, sponsored posts/photos, advertising appearances, etc.

The following skills and qualifications are desirable (but not essential).

  • Knowledge of social media and community growth and management.
  • Knowledge of pets and of online pet influencers and their world.
  • Knowledge of pet welfare and taking responsibility for the duty of care of animals.
  • Excellent communication, relationship-building and organisational skills.
  • Commitment to delivering excellence.
  • Flexibility, an innovative mindset and the ability to work well with others.

  • Pay: Competitive.

    Status: Consultant.

    Location: Flexible/Anywhere. Remote working is possible.


    APPLY: Send a CV/ resume and Covering Letter to recruitment [at] mindcandy [dot] com

    Application Test: Selected candidates will be invited to take the following practical test of their knowledge of online pet celebrities and their world. CLICK HERE TO START